Each franchisee is allocated an exclusive territory to work within. Through experience we have calculated that a franchise should consist of between 48,000 and 52,000 potential customers. We refer to potential customers as semi-detached and detached properties within a territory. The data is sourced from the 2011 Census, released in February 2013. At this rate, a 1% penetration has a customer base of 500 customers and a potential turnover of over £80,000 per year. Of course, you don’t have to stop at 1%. The potential is far greater!
What’s included in the initial fee?
Van
Initial deposit on contract-hire, liveried and ply-lined vehicle.
Computer System
Bespoke computer system, including tablet and wireless printer.
Machinery
All the essential lawn care machinery and equipment to get you started.
Stock
Enough materials and stock to service hundreds of lawns.
Marketing
Initial promotional marketing campaign, targeting the majority of potential customers in the territory.
Uniform
Branded Tom Thumb Lawn Care uniform and PPE (personal protective equipment).
Training
Training for ALL signatories of the Franchise Agreement. (NPTC training/examination for one signatory. Additional costs apply for additional signatories).
The training course covers categories such as:
Business Generation/Marketing, Business Management, Customer Care, Manuals, Training in the Method, Fertiliser Technology, Pesticide Application, Lawn Health Through all Seasons, Turf Botany, Professional Lawn Care Machinery Use/Maintenance, Legislation Relating to Lawn Care, Staff Recruitment/Training. More detailed information will be provided as your successful application is processed.
Interested in finding out more? Read our next section: Ongoing Support